Our curated clothing collections have been sourced to have the "eczema mom seal of approval". No need to stress about "organic" quality when shopping online, we've got you covered.

From the owner, Kim O'Brien:

"I like to think of myself as an 'eczema warrior.' Our daughter has lived with severe eczema and several allergies since birth. Wearing not just organic cotton, but really really soft organic cotton to alleviate Winnie’s eczema actually helped her sleep better and feel as comfortable as possible in her own skin. Shouldn’t all babies feel that comfort in an adorable, darling way? I hope to take some of the stress involved with being a new mom and the things you never expect to think about by offering a selection of some of my favorite things carefully curated with love. These inspired collections are naturally organic, dye-free, nickel-free and non-toxic. All safe and special for any little one."