Shampoo & Body Wash - Strawberry

America's #1 berry. Our #1 seller. Freshly picked strawberry scents infuse this all-natural, cold-processed, dye-free gel. Plant-based (of course), vegan & SLS and phthalate-free.

Water (Aqua), Sodium Laurylglucosides Hydroxypropylsulfonate, Coco-Glucoside, Cocamidopropyl Hydroxysultaine, Glycerin, Sodium Methyl Cocoyl Taurate, Glyceryl Caprylate, Caprylhydroxamic Acid, Citric Acid, Fragrance (including 100% natural oils & non-toxic, nature identicals free of known allergens).

Ingredient Transparency

We know that ingredient names, even all-natural ones, can sound scary. Since most of us are not cosmetic chemists like my father, here’s a glossary of our ingredients, including their function, where they are sourced, and what EWG Ratings they carry (when applicable).

Coco-Glucoside:  A gentle surfactant made from 100% natural, certified RSPO (Responsibly Sourced Palm Oil) with excellent dermatological properties and well foams. We use it as a co-surfactant in cleansing preparations. It is often used in baby washes because it is so mild.  Our coco-glucoside is sustainably sourced and produced in Wisconsin, USA. (EWG=1)

Sodium Laurylglucosides Hydroxypropylsulfonate: An extremely gentle surfactant 100% naturally derived from sustainable coconut and corn and 100% biodegradable. We selected this gentle cleanser because it is extremely mild (zero reported irritation!) and provides exceptional lather.  Made in Tennessee, USA. (EWG=1)

Sodium Methyl Cocoyl Taurate:  An extremely gentle surfactant that is made from 100% natural RSPO (Responsibly Sourced Palm Oil) (EWG=1)

Cocamidopropyl Hydroxysultaine:  A 100% natural surfactant derived from coconut fatty acids and made in the USA. An exceptional, stable, rich foam can be achieved using coconut fatty acids as a starting material.  (EWG=1)

Sodium Olivate:  Created by 100% naturally sourced saponified olive oil used as a surfactant. It also has an amazing velvety skin feel, since olive oil is so close to the composition of human skin. (EWG=1)

Caprylhydroxamic Acid and Glyceryl Caprylate:  This blend is made from 100% vegetable sources from our supplier in Pennsylvania, USA. Combining these two ingredients helps to protect the formulation from developing bacteria, yeast, and mold.  (EWG=1)

Gluconolactone and Sodium Benzoate: Naturally derived from Gluconic Acid, the combination of Gluconolactone and Sodium Benzoate offers broad-spectrum microbial protection in our formulations. (EWG=1-3)

Fragrance:   100% natural with non-allergenic nature identicals. Using our SmartScent™ ingredient, our selected scents must meet the EU (European Union’s) strictest standards to help consumers avoid common allergens and endocrine disruptors. We’ve chosen a combination of natural ingredients and carefully selected nature-identical compounds to present the freshest, purest notes with enhanced safety and stability. Our technology allows us to have a great-smelling product without loading in unnecessary and often irritating essential oils and extracts. We think it’s a great combination of nature and science. We like science and work with the premier fragrance house in the world, based in New Jersey, to create our SmartScent™ profiles. (EWG Not Rated)